Why buy local in Leicestershire?
The average food item in a UK supermarket has travelled over 1,500 miles to reach the shelf. Supermarket cheese averages around 350 miles. Supermarket lamb averages 3,200 miles. Even honey, produced by beekeepers in every corner of Leicestershire, travels an average of 2,200 miles in supermarkets because of blended imports from multiple continents.
A local Leicestershire producer is typically under 15 miles from your door. The county's mix of rich agricultural lowlands, Charnwood Forest, and the Vale of Belvoir supports an extraordinary range of food production, from Stilton and Red Leicester to rare breed cattle, organic vegetables, and craft spirits. The money you spend with a local producer stays in the local economy, supports family businesses, and keeps Leicestershire's food heritage alive.
The Melton Mowbray story
Melton Mowbray's status as the Rural Capital of Food is no accident. The town's food history is a story of interconnection: 18th century cheesemaker Frances Pawlett shared her Stilton recipe locally, the whey from cheesemaking fed local pigs, fox hunters passing through demanded portable food for eating on horseback, and the Melton Mowbray Pork Pie was born. Today both Stilton and the Melton Mowbray Pork Pie carry protected status, recognising the unique connection between place, tradition, and product. Sustainfind brings this heritage to your door.
About Sustainfind
Sustainfind is a discovery platform, not a shop. We list independent food and drink producers, show you how close they are, and link you directly to their own websites. We don't hold stock, process payments, or handle deliveries. Our job is connecting you with the people who make your food.
We're expanding county by county across the UK. If you know a Leicestershire producer we haven't listed yet, let us know.