The average food item on a UK supermarket shelf has travelled over 1,500 miles to reach you. Even in a metropolitan area, there are independent producers within reach who offer fresher food, shorter supply chains, and a direct connection to the people who make what you eat and drink.
The West Midlands metro covers Birmingham, Coventry, Wolverhampton, Dudley, Sandwell, Solihull, and Walsall. It is the second most populous county in England after Greater London. The urban character means the producer profile is different from the surrounding rural counties, with a stronger emphasis on breweries, distilleries, bakeries, and specialist food makers rather than farm shops and livestock farms. But the quality is just as high, and the proximity is even closer.
Stirchley deserves special mention. This south Birmingham suburb has undergone a quiet transformation into one of the UK most concentrated craft beer neighbourhoods. Within walking distance of Bournville station, you can visit three independent breweries, a community bakery, cocktail bars, and independent food shops, all within a few hundred metres of each other. It is a model of what happens when independent producers cluster and support each other.
We are expanding county by county across the UK. If you know a West Midlands producer we have not listed yet, let us know.